Using QR codes in advertisements isn’t a new idea, but it has been getting more popular in recent years. QR codes are barcodes that can be scanned with a smartphone and will take the user to a web page or URL. Besides allowing you to access official websites and game scores, they can also allow you to enter contests, get free stuff and more. They are also an excellent way to make advertisements more entertaining for fans who can’t watch the games live.
Fifa has stepped up mobile ticketing for the 2022 World Cup in Qatar. Ticket holders can use their smartphones to scan QR codes to get access to stadiums. However, several fans reported technical issues with Fifa’s official ticketing app. In one case, a fan scanned a QR code and was directed to a website that documents Qatar’s alleged human rights violations. However, the site didn’t seem to have the information fans wanted.
Fifa’s decision to use mobile ticketing is the latest example of the soccer world’s growing adoption of QR codes. Qatar was awarded the rights to host the World Cup 11 years ago. However, the country has received backlash over its treatment of migrant workers. Migrant workers are said to have been forced to work in inhumane conditions. Amnesty International has released a 48-page report detailing the alleged abuses. Qatar has been under pressure over its treatment of migrant workers and has announced reforms. The issue has drawn the attention of thousands of football fans.
In response, Fifa has issued a statement to ticket holders. The ticket holders are encouraged to check their email accounts for instructions. They can also visit a stadium Ticket Resolution Point to see if they have the correct information. The ticket holders also have to ensure they are aware of the country’s action protocols.
In addition to using QR codes, Qatar has also introduced an initiative to teach visitors about Islam. Last month, the country placed murals with the Prophet Muhammad’s Hadiths. The site also offers an introductory guide to Islam in different languages.
Another campaign using QR codes involves Budweiser. In addition to using the codes on their packaging, they have also created a digital film that features a QR Code. The film features a scannable ad that features brand ambassador Ranveer Singh. The film includes a QR Code that allows the viewer to enter a raffle for a chance to win a trip to the FIFA World Cup.
One brand that has already begun using QR codes is Adidas. Adidas is the official brand partner of the 2022 FIFA World Cup. Several of the brand’s jerseys are printed with QR codes. The jerseys have a barcode interface that allows fans to access official sites, check game schedules and more. The barcodes are also linked to a landing page for the Qatari Ministry of Awqaf.
Another brand using QR codes is McDonald’s. They have partnered with Visa to bring a digital ticketing experience to the World Cup. In addition to using QR codes on their packaging, they have also incorporated contactless payment terminals. In partnership with Visa and PopID, the brand has integrated over 5,300 contactless payment terminals across Qatar.