An auction report is useful when you want to identify your competitors and their performance on specific keywords. It can help you optimize your bidding schedule to win more auctions. Moreover, it can help you learn how your competitors are targeting specific keywords on different platforms such as desktop and mobile devices. This way, you can adjust your bidding strategy to maximize your reach on various devices. You can also segment the data by day, week, month, and year to see what your competitors are doing.
An auction report also reveals what your competitors are bidding on brand terms and how they are promoting themselves in the marketplace. Knowing what your competitors are doing will help you optimize your bids and improve your quality score with Google. The report will also show you what competitors’ ads look like around a particular product or service.
You can also see the number of items won, donated, and sold on your auction site. This will be helpful if you are selling items at a charity auction. For this type of auction, you can see the value of each item, the number of bids, and the date it sold. You can also view information about each item’s sponsor or donor.
If you are using Google Ads, you can access the Auction Insights report in the campaign, ad group, or keyword level. You can even access the report at a deeper level to see the performance of a specific keyword, ad group, or ad group. It can give you a better understanding of the results of your campaign.
In the auction insights section, you can also see the overlap rate between your ad and your competitor’s. This overlap rate tells you how many times your competitor’s ad appeared during your own ad display. You can use this information to determine your competitive strategy. If your competitors’ ad is showing higher than yours, you can use it to outbid them.
You can use this information to improve your PPC campaign by identifying flaws in your bid strategy or identifying new opportunities for growth. By using the auction insights from Google, you can improve the performance of your PPC and Google Shopping campaigns. As long as you don’t get too much information, you can continue comparing your ads with those of your competitors to make changes.
If you want to advertise on a popular search engine, you should also check the Overlap Rate for your competitors. An overlap rate of 30% indicates that your competitors’ ads were shown during the same searches. This indicates that you’re competing against brands with similar targeting, budgets, and Quality Scores. For example, you might not want to be competing with a competitor with a 15% Position Above Rate.
Another way to analyze your competitors’ keyword lists is to use a tool like DashThis. It connects to Google Sheets and allows you to pull data from any source. It will also show you the highest-ranked competitors for a particular keyword.